RIHAN DEMIRI
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Case Study
That vision is ‘lood’, a product design studio based in the humble suburbs of Melbourne, Australia. I was responsible for the visual identity, as well as the design of the website and many other creative outcomes ranging from printed media to signage and social assets.
I learned as much as I could about his inspirations, and then began by reseaching what makes lood unique, as well as it’s constructive and industrial influence.
I looked to the simplicity and structure of tech drawings as a source of inspiration, and utilised elements of assembly in the final branding by creating ‘Philip’, a star symbol reminiscent of a philips head screw.
This was a callback to the constructive and creative nature of David’s process, with a love of crafting things with an understated strength and courage.
Our original designs for the website included sections of storytelling before an object was available for puchase, and this was done to inform the customer of the work and value that went into a single product.
The storytelling would include work in progress videos, sketches, mockups, prototypes from a variety of media (image, video and illustration).
lood was one of the greatest opportunities for me as a young designer, as it gave me autonomy from early in my career to lead a brand vision, and establish an aesthetic that not only spans branding but the products themselves and how they’re presented.
You can view the completed website here
They are known on social media for maintaining a consistent brand image that’s practical but clean and organised, all underlining the values of the business.
They’ve been featured in interior and architecture publications like the Local Marketplace, and the products themselves have gone on to be finalists and winners in the Vivid Emerging Designer Awards.
Case Study
Being responsible for the layout, design and build of the website, I was able to extend the existing brand while giving them the tools to manage it for future usage.
I paid attention to the use of colour in their branding and their existing photography to make every touchpoint as consistent as possible.
One thing I was told about that was nowhere to be seen in the original branding or original website was the history behind all of the illustrated icons, like the influence of Cantinflas and Chespirito on western popular culture, or the power of salsa from Celia Cruz.
I was really intrigued because I had learned something new, and I wanted to give people the ability to also learn about these figures and celebrate the latin culture through learning about the history. What I did was include all of the icons at the bottom, and create secret pages that could only be discovered when clicking on the icons, and this added a sense of mystery and value when a user could discover these pages, allowing them to learn the history and have a tighter connection to the brands values.
You can view the completed website here
Through the design of the website, I was able to also give them the autonomy to have control over the website through going through the system in person, showing them how to add pages or make small edits.
I wanted them the be able to have responsibility over it and not rely on my services to make simple changes, and focus more of their resources and time to help the business itself.